Beautifully Buxom, Loddon

If you are blessed with luscious curves, you need this up-and-coming brand on your radar! Yes, feel free to jump up and down with joy (once you have invested in one of their super-supportive designs, obvs).

Norfolk-based online business, Beautifully Buxom has spotted a large gap in the lingerie and loungewear market for bigger-bosomed women. Frustrated by the decidedly frumpy options on offer for curvy girls, Rosie set about designing her own comfortable, considerate and confidence-boosting collection.

A bra-fitter for many years, she is certainly well-equipped to help fuller-figured women in pursuit of the perfect fit. Her oh-so-wearable loungewear and show-stopping lace and satin lingerie includes thoughtful and discreet modifications that make a huge difference to comfort. Think wide adjustable straps with a cushioned section, custom-length hook-and-eye fastenings, and carefully selected fabrics and elastics. Designed to fit fluctuating body shapes, the multi-sized pieces cover a whooping 108 bra sizes, from 28DD to 44KK (the website has an extensive size guide and bust calculator to assist you).

On top of her fashion footprint, Rosie uses a small and highly skilled independent manufacturer in Wales (keep it hush: they used to produce luxe lingerie for Agent Provocateur and the like). Sustainable and ethical, Beautiful Buxom makes use of end-of-line fabrics where possible, as well as eco-friendly packaging.

Offering the ultimate trio of comfort, support and style, the popular Charley loungewear range is a go-to for sleeping, relaxing or even downward-dogging. The invisible, built-in, soft-cup bra supports and separates – no dreaded monoboob here! For classy elegance, Darcie is a stunning lingerie set in sumptuous satin and delicate lace. Playful and a bit cheeky, her Scarlett boudoir range is certainly not short-changed on sexiness.

With more carefully designed ranges in the pipeline, this body-positive local brand is big news.