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From tea-dye to high fashion

Muddy Norfolk talks to Libby Double, designer of sustainable clothing brand The Way of Tea, on being one of 12 designers chosen to showcase their work at New York Fashion Week.

Libby wears the Eeksha jacket

Hi Libby! What made you decide to create The Way of Tea?

Hi there! I created The Way of Tea as a reaction to Fast Fashion. I wanted to create beautiful clothes that don’t put profit before the planet.

Tell us about the designs – how are they made?

My designs are made from either organic fabrics or upcycles, pre-loved items such as clothing, bedding, sofas or curtains. Zips and threads are pre-loved or organic, buttons are thrifted, dyes are natural – flowers and coffee are the favourites and each piece is dyed and stitched by hand, one by one.

Rowan trousers / Kiara vest

Sustainability is massively important to you, isn’t it?

Fashion is the second biggest polluter after oil. It is destroying our planet, abusing our people and crippling our resources. The UK throws away 350,000 tonnes of clothing to landfill per year (Greenpeace 2017). And there are lots of us working passionately to change that. 

The Libby dungarees

Huge congratulations on being included in New York Fashion Week – when will you go?

NYFW is so exciting! It was meant to happen this year but has been moved to feb because of Covid-19. I’m one of 12 designers taking part in the Emerging Sustainable Designers Category. It’s by a group called Impact, set up to promote change within the fashion industry.

Sounds amazing – high fashion here you come

I’ll also be having a pop up shop and will hopefully get to mingle with the likes of Vogue and other high flying media types! Not only is it a great chance for me to show my work, but it’s a great way to create ripples of change within the industry itself. Particularly at this time, when people are thinking about our planet and how we are living.

Contact / shop here. Credits: Creative Director: Amanda Hall / Rebecca Louise Photography

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