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A day in the life of… a small business owner

Dream of quitting your career to start your own business? We spoke to Aimee Hedley, owner of Norfolk indie Bruce Bramfield Home & Gifts who did just that!

At Muddy we <heart> local businesses, and family-run Bruce Bramfield Home & Gifts is as sweet as they come. Early last year (before lockdown hit), owner Aimee Hedley decided to quit her career as a solicitor for a quieter life pursuing her passion for illustration. She designs stylishly useful gifts and organic products inspired by the East Anglian countryside where she lives with her husband and two daughters.

Over to you Aimee…

Wakey wakey!

We’ve adopted a bit of a relaxed morning routine in lockdown, which is lovely. Our two daughters are brilliant sleepers, so I make the most of the time by sharing social media posts whist I drink my morning hot chocolate.

Once the girls are awake, we get a few household bits and pieces done before I settle down to check emails, orders, update the website and sort deliveries. I couldn’t wait to open the latest package – samples from our brand new Fine Bone China products.

Get to work

As well as a love of drawing and interior design, I left my career as a solicitor to spend more time with my family. I’ve recently adopted the snug as my workroom, it’s next to the living room but separated by a baby gate, so I can watch the kids play while I work. That’s one advantage to living in a Victorian cottage with lots of little rooms!

Work in progress

In the afternoon, I try to find some quieter time for drawing while my youngest has a nap. I usually use this time to make progress on my pet portrait commissions and new designs. Lately, I’ve been creating the Spring Collection with cute little rabbits, chicks and lambs for our eco-friendly notebooks, greetings cards and art prints. Often I’ll listen to podcasts while I’m working – it’s a real luxury to have a small amount of time to hear stories and news while progressing the business at the same time.  

Evening inspiration

Before dinner, I’m at the table packing orders before the three-mile drive to the Post Office through the stunning Norfolk countryside. Our beautiful county covers such a range of habitats, from the Brecks to the Broads, so there are no shortage of ideas for designs. The architecture and history of the towns and villages has also given me so many ideas for the future!

Find more ideas here


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