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Make a spectacle of yourself! How to find the perfect glasses

On the hunt for a cool, flattering and useful pair of specs? You need our expert guide to finding the perfect pair!

If you wear glasses, you’ll be well aware that finding the right pair of frames can feel like a massive decision. Gulp!

One way to ensure you get the best possible specs (for both your lifestyle and your face shape) is to head to a boutique eyewear store with highly-trained stylists and optometrists. Step right up Dipple & Conway, a fab independent optometrists with branches in Norwich, Diss and Swaffham.

Its team of friendly eyewear experts can give you confidence-boosting help in a relaxed setting, helping you find your perfect pair of specs or sunnies. One of their stylists is even Chanel-trained – flash!

But where exactly should we start? Ben Conway, Dipple & Conway director, lets us in on some of his top styling secrets….

Rip up the rulebook…

Dipple & Conway

We’ve all read countless articles over the years, telling us that “square-shaped” faces should stick to certain styles and “heart-shaped” faces must avoid others. Forget it all, suggests Ben.

“It can be true that a square frame suits a rounder face and vice versa,” he says. “But I’ve fitted plenty of clients with new frames who go against this advice. In fashion terms, some would say never pair navy and black in an outfit.  But why not? Be a style rebel and make up your own rules.”

Ignore the fashion police – try on a load of different styles instead, and see which ones you are most drawn to.

“Having confidence in your own sense of style, and the look you want to exude, is the key,” promises Ben. “Trust your gut instinct.”

Nevertheless, everything will be a lot easier with the help of a top stylist.

“They have the eye, they’ve been trained, and they know what looks good on you,” says Ben. “And if it looks good, it looks good! Who says you can’t wear a certain shape or colour?”

Use your glasses to tell a story

Good specs don’t just look good, they can act as an extension of your personality. So, before you choose your new pair, ask yourself – what image do you want to portray? 

Moreover, don’t be alarmed if your stylist asks you a lot of questions. They’re not just being nosy – honest.

“We like to dig a little deeper,” says Ben. “An architect’s vision of what ‘professional’ looks like could be vastly different to an interior designer’s, for example, so we need to get to know you – and the statement you want to make.”

Remember your lifestyle

Ok, so we’re all for following your style gut and choosing some fabulous frames, but sometimes the practical stuff has to come into play. If you’ve got rowdy kids, you’re a professional tennis player or, well, anything in between, it’s definitely important to take your lifestyle into account.

Ben suggests that this might mean having a couple of different pairs, if that’s doable for you.

“If it’s possible, have several pairs, like you would with shoes,” he says. “Some you will enjoy wearing when you’re feeling bold and having fun, others might represent the work version of ‘you’, others might be suited to being active.”

Play the fashion long-game


Glasses, just like every other accessory we wear, have fashions which come and go. Dipple and Conway constantly search for new and exciting eyewear designs from around the globe. Visiting shows in fashion hotspots such as Milan and Paris, they bring the best and most innovative eyewear looks back to Norfolk.

Nevertheless, while following what’s in vogue can be fun, Ben suggests trying to find a pair of glasses that will stand the test of time. After all, specs are always an investment.

“We’re seeing some gorgeous bold and celebratory statement frames arrive in our branches, matching the post-pandemic celebratory mood,” he says.

“But please, only wear them if they feel right for you. It’s far better to find a frame that will remain effortlessly stylish for years to come. Brands such as Cutler and Gross always deliver the goods when it comes to classic yet contemporary looks.”

Find inspo in the past

@dippleandconway

Have you always loved Mariah Carey’s iconic 1990s frames, or Zooey Deshanel’s sweet specs in old episodes of New Girl?

The past can be an amazing place to find timeless glasses that will never go out of style.  Check out the Dipple & Conway instagram for further inspiration, where they look back to everyone from Tom Cruise in Topgun (hello Rayban Aviators) to Julia Roberts in Notting Hill.

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