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6 Unisex Kids’ Labels

Trailblazing children’s fashion for boys and girls


John Lewis Unisex Children's Clothing

John Lewis made the headlines this week with their new gender-neutral approach to kidswear and it didn’t half stir up debate.

Is it politically correct nonsense? Or it is about time dresses were splashed with dinosaurs and colours weren’t so stereotyped? Feel free to add our thoughts in the comments!

As a mum of at least one very creative and sensitive daughter (who happens to be a real tom boy), I wish more brands would chuck out the old-fashioned gender rules. So I thought I’d share a few of the other unisex children’s labels I love.


Tootsa unisex children's clothing

Practical, age appropriate but never dull, Tootsa MacGinty collections are full of cute, quirky prints, playful details and paintbox brights. From the beginning Tootsa’s designs have always been for children, without separate ranges for boys and girls. Soft organic cotton and hardwearing designs are other reasons to check them out.

Polarn Y Pyret

Polarn y Pyret unisex children's clothing

If you’re the sort of family that heads outdoors whatever the weather, Polarn Y Pyret (pronounced Pole arn oh peer et) is the label to know. They make the best kids’ thermal and outerwear I’ve come across. Not the cheapest but they last for multiple children as hand-me-downs. Focused on function (but with a dose of Scandi cool), gender doesn’t really come into it.

Tobias & The Bear

Tobias & The Bear unisex children's clothing

Tobias & The Bear was launched by two Mums-of-boys looking for something fun and practical to dress their little dudes in. A line of playful printed leggings was born and sweatshirts, tees, rompers and bedlinen followed. The brand is totally anti ‘pink is for girls, blue is for boys’ philosophy and the result is some of the coolest kidswear around.

The FMLY Store

The FMLY Store unisex kid's tees

Launched on the back of the brilliant blog Selfish Mother, The FMLY Store began with a line of slogan tees for Mums. Admittedly they do have BOY and GIRL tees and rompers but pointedly make the boy’s romper pink and the girl’s blue and also have a range of SUPER KID and HUMAN slogan designs. £5 from each child’s Human Tee goes to The Refugee Council.

Little Loves Cornwall

Little Loves Childrens Unisex fashion

There are also several Cornish brands blazing a trail for Unisex kidswear, including Newquay-based, Muddy award winner Little Loves. The brand makes its gorgeous printed designs by hand in Cornwall with fabrics carefully sourced in Europe.

Celtic & Co

Celtic & Co Unisex Children's Sheepskin Boots

Celtic & Co’s cosy sheepskin boots were designed for Cornish surfers to keep their toes toasty on the beach. They are handmade in Newquay from British sheepskin and finished with double stitching and durable soles, so they’re put up with plenty of knocking about outdoors. Perfect for autumn and winter days by the sea.

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