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Bread Source opens in Norwich


I’ve been trying to take photographs of the new Bread Source for a couple of weeks now, but every time I’ve popped in, it hasn’t been ‘quite ready’. Today, I was able to get in and snap some beautiful pics of this beautiful, award-winning bakery (the Aylsham branch won the Muddy Stilletos 2016 award for Best Bakery).

While I’ve not yet stepped inside the first version, I can say that If The Great British Bake Off were ever to fold up their big white tent and set up camp in Norwich, it would doubttess be in a spot like this. Located on quaint and unassuming Upper Giles Street, with Cupcake & Co. and Louis Deli as neighbours (and within grabbing distance for those Golden Triangle-ers coming over the bridge into the city), Bread Source is light and airy with a design that’s rustic chic.

The first thing you’ll notice, other than the sign, is the tempting array of cakes and pastries sitting proudly in the window.

Morning pastry, perhaps?

Morning pastry, perhaps?


Or a Brioche?

Or a Brioche?

In the mood for something savoury?

In the mood for something savoury?

Delightful doughnuts

Delightful doughnuts

If you can make it past this wonderful display without picking something up, then you’ll come face-to-face with the bread section –  everything homemade and displayed quaintly on a wooden peg board (even the bread menu is illustrated on a large roll of brown paper).




But it’s not just about bread and pastries here, Bread Source have used their loaf to ensure visitors can get a cup of coffee while they are here too, for what is cake without a cup of coffee after all? A cup of bottomless filter from local producer The Little Red Roaster is sold at £1.90 whether you sit on or take it away.




There are plenty of places to sit, with the seating area around the other side of the wall from the bakery section, with a large table in the centre and window seats into another bay window.




There’s also an outside seating area that isn’t quite ready yet, but the garden herbs for the bread are already on hand.


Everything is well thought out – from the rack of magazines to read to the table decoration, to the host of things you can buy, including loaf tins, cookery books, flour and Pump Street Bakery chocolate.





There’s more… just look at all this lovely detailing, from plants being grown in loaf tins to rickety display cabinets containing old flour tins (they must have scoured several car boots to get hold of so many of these).



With my camera finally back in my bag, I order a filter coffee to go, select an almond pastry as big as my head and continue my sunny walk into the city. You lucky thing Norwich… you lucky thing.

Upper St Giles Street, Norwich, Norfolk, NR2 1LW.

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