Muddy says: More than just a shop, Vanilla is a free styling service and bespoke, high-end dress shop all in one. There’s even a free car park. Go, go, go…
Vanilla is a dedicated women’s boutique selling clothes, shoes, handbags and accessories from a standalone store on Norwich’s Ipswich Road.
Launched by husband and wife team Anita and Abhi Vadhir – and winner of the Muddy Stilettos Best Boutique Award 2016 – the duo work as a team to create a shopping experience that’s second to none. Abhi travels all over Europe, hand selecting pieces to compile a stock that’s varied and exclusive without being victim to fashion (new items arrive at the boutique almost daily), while Anita and her girls stay ahead of trends to put looks together for customers.
With a huge portfolio of regular clients, staff will happily spend several hours helping shoppers select items that make them look and feel great. “I would never have picked this in a million years, but really like it,” is a commonly-overheard phrase.
The atmosphere is informal, with babies, toddlers and husband all welcome – ample parking right outside the door, changing rooms large enough for buggies, toys for toddlers and comfy seat and magazines for men – who will even be offered coffee – is all part of the service. 90% of customers buy something each visit.
Vanilla turns 20 next year, with plenty of celebrations and a re-fit of the boutique in the pipeline.